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Imagery Winery

Updated: Jan 12, 2023

Key Info

  • Two things come to mind when Imagery Winery is mentioned…

  • Unique varietals and wine blends.

  • Art

  • Every single label showcases an art masterpiece.

  • Imagery believes wine and ART is the perfect pairing.

  • At Imagery there’s a dedicated onsite art gallery with about 60 pieces.

  • Imagery is near downtown Sonoma in the town of Glen Ellen.

  • A sister winery to Benziger which is about 5 minutes away.

  • Joe Benziger, the founder and original winemaker of Imagery Estate Winery.

  • Jamie Benzinger, his daughter, is now winemaker.

  • Visit Benzinger or Imagery and get 2 for 1 tasting coupons so you can visit both.

  • Open daily Mon-Fri 10:00am-4:30pm; Sat & Sun 10:00am-5:30pm.

  • Almost all of Imagery wines are not for distribution, only sold at the winery.

  • Main Bar Tasting $15 includes 5 samples.

  • Fee is waived with a purchase of a bottle.

  • Often they will allow you to customize your tasting, so ask.

  • Bring a picnic basket!

  • Shaded picnic tables. Two bottle minimum purchase. 11:00-2:30pm

  • Dog and family friendly.

  • If you don’t remember to bring a picnic…no problem.

  • Purchase Imagery deli items or pizza Sundays through October.

  • 12:00pm – 4:00pm on the back patio, $15 for pizza.

  • There is also a bocce ball court, bean bag toss, picnic area and gift shop treasures.

  • Some of their unusual wine varietals include:

  • Malbec, Barbera, Lagrein, Teroldego, Albariño.

  • Reds are in the $45-$65 range.

  • White Burgundy, Rosé, Riesling,Viognier

  • $26-32 range

  • Imagery won 2017 Golden State Winery of the Year.

  • A major perk of being an Imagery wine club member?

  • Access to TWO sites on the property for member only.


You May Not Know

  • Joe Benzinger started Imagery to experiment with:

  • Lesser known varietals.

  • And

  • Esoteric wine blends.

  • The goal, to broaden your palate.

  • Imagery is:

  • Wines with imagination.

  • Wines forged from a thirst for experimentation.

  • Imagery Estate Tasting Room, home to one of the world’s largest wine label art collection.

  • Apparently, at any given time, 35 artists work on artwork for future Imagery wine labels.

  • These artists have free reign.

  • No limits on size, medium or content.


  • The art has to include some likeness to the Parthenon.

  • Why the Parthenon?

  • The Sister property Benzinger has a Parthenon replica on site that’s been there since 1978.

  • Imagery’s labels have a ‘Where’s Waldo’ type game for you.

  • Who can find the Parthenon in the label?

  • Some of the most recognized artists in the world have created art for Imagery.


Sheila’s Recommendation

  • I visited Imagery on a beautiful Sunday with my best friend and her mom.

  • I noticed many groups scattered about the property enjoying picnics and friend/family time.

  • There is plenty of room for everyone to relax.

  • A great gift shop!

  • My friend ended up with the coolest Swiss-army type knife.

  • Specifically used to cut cheese and open wine.

  • I purchased some champagne candy bears and a beautiful porcelain succulent.

  • Walking through the art gallery while sipping wine was fun.

  • I met one of the artists!

  • He was signing bottles which showcased his artwork.

  • We picked up some meat and cheese at their deli fridge.

  • For a future visit I’d partake in the pizza.

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