Mercury Wine
Updated: Jan 12
Key Info
Exactly the opposite of a proper chateau winery.
More like an eclectic, vintage/thrift-esque, eccentric and cool vibe type place.
Tasting room is right in sleepy little downtown Geyserville.
Geyserville’s catch-phrase is ‘Our little town is 60 yards of awesome!’
Mercury Tasting room for sure amps up this town’s awesome factor.

A boutique winery that was founded in 2005 by Brad Beard
Brad is the owner, vitner and out-of-the-box self-taught wine creator.
Grady Beard, his brother, is the tasting room jester extraordinaire.
Grady will welcome you in and make you laugh.

Open Daily 11:00 am to 6:00 pm.
Maybe you’ll be lucky enough to meet friendly Freddie, Brad’s black lab winery dog.
Tasting fee is waived with purchase.

Specializing in Bordeaux, Rioja, Rhone blends, and interesting white wines
Small-lot winemaking.
Brad is on a mission to make wines approachable.
Mercury offers a 1,000ml jug wine option for a discount refill of only $25.
The jug wine is meant to embody the experience of Italian Table Wine.


You May Not Know
Anything and everything in the tasting room orbits around a MERCURY theme.
In the 1900s Mercury was discovered in the mountains.
Italian immigrants came to the area for work and planted vineyards.
Mercury Wines pays homage to the mercury mining heritage.

Poke around the tasting room and you will catch all the Mercury paraphernalia:
A Freddie Mercury doll and records
Planet Mercury
Mercury as a periodic symbol
The Mercury Space Program rocket blueprints
A jar of Mercury dimes.

Sheila’s Recommendation
I’m always telling people to get their buns over to Geyserville.
A small little drive up north from Healdsburg.
Perusing this tasting room was a blast!
I love chotskies and weird treasures that make me smile.

The Freddie Mercury doll took me by surprise and was really neat to look at.
If you are looking to discover a winery that is incredibly funny and clever in how they:
design their wine labels, name their wine, and decorate their tasting room…
BUT
You also want seriously delicious wine…
Then Mercury winery is for you!